Brand guidelines

The mark: a K, frame by frame

In Turkish, “kare” means both a square and a single frame of animation: twenty-four frames a second. Our mark is six squares on a 3×3 grid that draw the K of Korems. The squares appear in drawing order; the last one is turquoise, because the moment we tell is the one that matters.

Cell: 30 units · gap: 5 units · corner: 6 units. Wordmark: Bricolage Grotesque ExtraBold, lowercase, tight spacing.

Usage

Clear space

Leave at least one square of clear space on every side of the logo.

Minimum size

The logo is never smaller than 96 px on screen or 25 mm in print; the mark alone never below 16 px.

Don’ts

Do not rotate, stretch or recolour individual squares, and do not add shadows or gradients.

Profile picture

On social media, use the light mark on an ink background; it is safe for circular crops.

Colours

A warm paper, a deep ink and one signature colour: turquoise. Click a value to copy it.

Mürekkep

HEX
RGB: 16, 26, 47
CMYK: 66 45 0 82
OKLCH: oklch(22% 0.045 265)

Type, logo, dark surfaces

Kâğıt

HEX
RGB: 244, 240, 230
CMYK: 0 2 6 4
OKLCH: oklch(95.5% 0.014 85)

Primary background

Turkuaz

HEX
RGB: 0, 162, 153
CMYK: 100 0 6 36
OKLCH: oklch(64% 0.115 188)

Signature: the last frame of the mark

Gece

Dark sections, night cards

Safran

Highlight, notice

Mercan

Errors and alerts

Kum

Secondary background

Altın

Band of the Kaaba channels

Typefaces

Three typefaces, three voices. All openly licensed.

Hikâyeler, kare kare.

Typeface: Bricolage Grotesque
Role: Headlines and logo
Weight: 700 · 800
Licence: SIL OFL 1.1

Kısa animasyonlarla, kitlesinin diliyle konuşan kanallar kuruyoruz.

Typeface: Geist
Role: Body and interface
Weight: 400 · 600
Licence: SIL OFL 1.1

1 Eylül 1908 — Hicaz Demiryolu

Typeface: Fraunces
Role: Archive voice: history cards and channel marks
Weight: 600
Licence: SIL OFL 1.1

Channel identities

The mark of our Kaaba channels is a black square with a band: the Kaaba from the front, and up close a notebook with an elastic strap. The Turkish channel lives on light paper, the English one on night blue.

Hicaz Defteri

#F4F0E6 · #101A2F · #D1A757

Hejaz Journal

#121C32 · #F4F0E6 · #D1A757

The On This Day template: a 4:5 feed post and a 9:16 story/Reels cover. The panel generates them automatically from our entries.

Stationery

Business card, letterhead and email signature. The print pages can be printed directly.

Business card

85 × 55 mm

Print page

Letterhead

A4